Have you ever noticed that there are levels of trust in relationships? Particularly business relationships?
Because of the upheavals of the recent past today it is no longer enough just to be trusted by a client or prospect – we now have to create a ‘high trust’ relationship.
But what do I mean by ‘high’ trust? As an example have you ever noticed that you have relationships with people and clients that while you trust them – you still don’t share everything with them.
But you also have relationships with people and clients that you have a high degree of trust with and you are happy share everything with them without hesitation or reservation – and they have a similar relationship with us.
In such a ‘high trust’ relationship clients see us as their ‘Go To’ person if they have a problem that needs solving. They call us before they call anyone else – because we are so important to them that we are on their speed dial.
This is what I call a ‘high’ trust relationship and is the optimum place for us as high trust advisors and professionals.
Today’s business and professional advisors need to be able to create relationships that prospects and clients find compelling and engaging and which encourages them to share all their concerns, wants and needs with us – seeing us as ‘non-equity’ partners in their business rather than merely ‘solution providers’.
Clients will always see a ‘High Trust Advisor’ as essential to their business – the ‘go to’ person whenever they have a need. When you create such a relationship your clients automatically see you in a different light.