G2S Business Development  Coaching Program

As an accountant or lawyer, your expertise is your foundation - but technical excellence alone won’t secure high-value clients or drive firm growth.

Whether you're a seasoned partner looking to win and retain more premium clients or a rising professional on the path to partnership, business development is essential to your success.

If you've been 1. struggling to turn expertise into engaging client conversations 2. have any hesitation around business development due to a ‘salesy’ perception or 3. have been overwhelmed by billable hours, leaving no time for business growth, this proven coaching program can change  that.

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BECOME A MASTER OF finding, winning and keeping clients and customers.

Prepare to Succed in Business Development and Sales.

Many professionals struggle with: ✅ Translating technical expertise into compelling client conversations ✅ Winning new business without feeling ‘salesy’ ✅ Retaining and expanding client relationships for long-term revenue ✅ Building a book of business while juggling billable hours.

Our tailored program provides you with the confidence, structure, skills and the accountability to move from a technical expert to a highly trusted advisor who wins, grows, and retains valuable client relationships. You’ll gain:

✔️ A clear, practical framework for successful business development
✔️ Personalised coaching to refine your approach and overcome obstacles
✔️ The skills to engage, influence, and close more deals
✔️ Accountability and support to keep you on track

Achieve measurable results:

Over the course of the program, you’ll set and accomplish at least two key business development objectives - helping you take meaningful steps toward sustainable growth and long-term success.

Ready to unlock your business development potential? Let’s start the conversation.

Click below to take the first action if you're ready and have the ambition to thrive at business development.
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Program outcomes

G2S Business Development and Sales Coaching Program helps you develop some or all of the following:

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01
Mindset
The mindset, motivation and confidence to step up to the next level of business success and become the 'go to' person for your clients or customers.
02
Abilities
The ability to win the attention and the interest of potential clients and customers to create, grow and retain your own successful, profitable, portfolio of clients and customers. 
03
Networking
The networking skills that helps you create 20 plus new prospects every year interested in hearing what you have to say, by being in the room or online. Without having to make a single cold call or send a cold email.
04
Skills
The skills to recognise, adapt to and influence different client and team personalities to drive sales, fees and productivity.
05
Confidence
The confidence and the ability to successfully manage client or customer meeting outcomes, overcome any objections, position your value and close more deals.
06
Delivery
The skills and the confidence to create and deliver more successful and engaging business pitches and presentations. 
We've helped other, just like you

Here's what clients are saying:

Seán's sales coaching and guidance was a huge help to me.

The skills and techniques which he taught me enabled me to achieve tangible benefits by making simple and repeatable changes in my approach to business development. It has allowed me to grow my practice in a much more focused way.
Micheál Mulvey
Legal Director, Corporate at DLA Piper
I’ve met Sean via a training course from an ex-company a few years ago. I started my own company in 2020 and needed assistance in sales/marketing myself in today’s digital/video environment and personal business goals.

Working with Sean Weafer on my own business development and sales has been an extraordinary and rewarding experience. He’s helped me strengthen my networking tools and assisted me with my business plans that already has paid its dividends back.

It was a pleasure working with Sean and I would definitely recommend working with him to enhance your positive traits and strengthen your weaker ones!
Alex Vilchez
Independent Director / Funds Consultant, Luxembourg
I have worked with Sean as part of his G2S Coaching Programme. My time working with Sean has been transformative in terms of developing my goals, objectives, business development and leadership skills.

I’ve set goals/objectives with clearly defined action plans to help achieve those goals over the last number of months. Sean provided me with clear advice and additional practical skills to help drive new goals and objectives.

As part of the process I have also further developed my existing sales and business development communications and influencing skills. I would highly recommend Sean as a “trusted advisor” and coach and look forward to continue working with Sean into the future.
Keith Doyle
Audit Partner at PKF O'Connor Leddy & Holmes Limited
I would highly recommend Sean to a professional services firm looking to build and foster a team of influencers.

Sean has an innate ability to introduce and engrain intuitive and very effective tools which can quickly and easily be brought into your discussions with both external and internal customers. He reveals his proven techniques of effective networking through to influencing and rapidly enables you to focus on your customers real needs and transform your firms assumed differentiators into compelling messages for a customer.

Not only was the coaching insightful and extremely relevant, Sean's style also made it very enjoyable!
Gary Mullane
Partner at BearingPoint | Insurance | Analytics & AI
Extra

As well as a personally-tailored coaching experience, you also get unique coaching collateral such as:

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Meet your coach, Sean Weafer.

Sean is a respected business development, sales and leadership coach and highly experienced trainer in communications and performance.

He's worked with many global firms (DLA Piper, Grant Thornton, Azets, Bank of Ireland, Keywords International, Kuehne + Nagel and more) and is a certified G2S and Marshall Goldsmith leadership coach.

He's written several books on sales, leadership and coaching including ‘The Highly Trusted Advisor: How to Lead Teams and Win Clients in the Hybrid Age’ and ‘CASH Coaching As a Side Hustle’. 

He designed the highly specific, structured and accountable Global to Specific (G2S) Coaching System, with oversight by his friend and mentor at the time, Dr. Denis Waitley. 

Dr. Waitley is an American behavioural psychologist, was the advisor to the NASA moon landings and a renowned author and speaker on human potential. 

He boosts career and business success through enabling business development and sales skills. Reach out now and arrange a complimentary coaching discovery session and explore how he can help accelerate your business development success.
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